3-Day Keto Reset
An AI-assisted landing page and lead-magnet journey, developed with a focus on clarity, conversion, and brand continuity.
Delivered 23-page guide, landing page, thank-you page, and a 7-day email sequence
AI PRODUCT BUILDER CONTENT STRATEGIST
Ideas into Impact.
Stories, systems, and digital experiences
for a healthier, more intentional life.
01 / Selected work
Featured projects.
Six selected projects spanning digital experiences, immersive storytelling, interactive tools, and AI-assisted filmmaking. Explore the thinking, decisions, and finished work behind each.
View case study
Homecoming
An immersive album world connecting music, film, editorial art, a listening room, and digital commerce.
Delivered Album world, film, lyrical artifact, listening room, storefront
Craving Crusher
An interactive recipe-idea experience that translates an everyday food decision into a simple, guided workflow.
Delivered Live tool and guided walkthrough
Before & Becoming
AI-assisted video, visual storytelling, and iterative creative quality review for a growing digital content brand.
Delivered Original short film, Seven Lessons After 40
The 1-Hour Meal Planner
A planning interface designed to turn flexible meal-prep components into an actionable, printable plan.
Delivered Companion film and live five-day planner
Personalized Low-Carb Blueprint
A mobile-first assessment tool for women over 40 to explore their dietary sweet spot. A prototype, with its backend being rebuilt and dietitian review planned before launch.
Delivered Prototype, brand feel, interface copy
Featured case study / 001 · Funnel design
The 3-Day Keto Reset
From an educational resource to a connected digital experience.
The challenge
Build more than a download.
Create an accessible, branded entry point for women over 40: an educational resource supported by a clear signup journey, a dedicated thank-you experience, and a pathway toward personalized meal-planning resources.
My role
Editorial judgment at every step.
Creative strategy, copywriting, editorial direction, AI-assisted website development, user-experience planning, testing, and iterative refinement. I used Claude as a development collaborator and published the experience independently through Netlify.
The experience
Crafting the customer journey.
The project connects a free educational booklet with an audience-focused landing page and a dedicated thank-you page. A 7-day email nurture sequence then continues the conversation and points readers to the next step, the Metabolic Reset Diagnostic, which leads into a second nurture sequence. That path is designed to lead to the Keto Energy Code, a complete ebook program and one of several in my catalog, which is in final edits. The thank-you experience also introduces an optional paid personalized low-carb offer.
Inside the deliverable
Everything you need for the three days.
The 23-page guide includes a daily reset flow, three days of meal suggestions, an electrolyte
support guide, a greens reference, a checklist, and a habit tracker with reflection prompts.
Original food photography and printable material from the 23-page Keto Reset guide.
FEATURED CASE STUDY / 002 · AI CREATIVE DIRECTION
ARCHAEA · HOMECOMING VOL. 1
Homecoming:
An Album Becomes a World.
What if an album could be experienced rather than simply streamed?
BEYOND THE ALBUMMusic. Film.
Music. Film.
Memory. Return.
Homecoming is a narrative music project that evolved into an interconnected creative experience—combining original music, cinematic storytelling, editorial design, immersive listening, and a digital sales journey.
Its themes of healing, identity, resilience, remembrance, faith, and transformation inform every creative decision.
THE CREATIVE CHALLENGE
One artistic vision. Multiple mediums.
Build a cohesive multimedia experience in which music, film, written storytelling, and digital presentation feel like parts of the same artistic work—not separate AI-generated assets.
MY ROLE
Direction, not just generation.
Concept development, creative direction, narrative strategy, AI-assisted multimedia production, editorial oversight, experience design, and quality evaluation.
INSIDE THE CREATIVE WORLD
From song to artifact to experience.
THE CREATIVE ECOSYSTEM
01 / Music & audio
Homecoming Vol. 1 and Shoreline Sessions, a two-part, 14-track deluxe collection.
02 / Film & visual language
Cinematic extensions of the music, developed with continuity of mood, story, and identity.
03 / Lyrical Artifact
A companion editorial work pairing lyrics, poetic reflections, and designed pages.
04 / Listening room
A curated digital environment for engaging with the collection beyond conventional streaming.
05 / Digital commerce
A connected sales pathway designed to move from discovery toward ownership.
EDITORIAL JUDGMENT AS THE DIFFERENTIATOR
AI expanded the possibilities.
Judgment shaped the work.
Across music, visual storytelling, writing, and interface design, the work demanded choices about tone, narrative coherence, emotional impact, and aesthetic consistency. The goal was never to demonstrate how much AI could produce. It was to create an intentional body of work with a recognizable artistic identity.
04 / Interactive audio experience
Inside the Listening Room
A dedicated, two-disc listening environment invites visitors to play the full 14-track sequence or choose individual songs. Editorial descriptions and the transition into Shoreline Sessions make the interface part of the narrative.
05 / Digital commerce
From experience to ownership
The collection extends into a Gumroad digital-download storefront with original album artwork, a clear offer, and a purchase pathway.
DIGITAL EDITION · GUMROADFrom listening
From listening
to collecting.
Original cover art, a defined digital edition, and a direct path to ownership.
EXPLORE THE STOREFRONT ↗THE CONNECTED EXPERIENCE
One story. Multiple ways to enter.
The Homecoming Hub brings the listening experience, cinematic companion, Lyrical Artifact, and purchase pathway into one deliberately designed destination. Each entry point stands on its own while extending the same narrative world.
Explore the Homecoming Hub ↗
Three intentional paths: preview the music, own the collection, or return to private listening.
An embedded cinematic companion extends the album’s narrative through film.
The companion volume becomes part of the same immersive editorial experience.
Original Homecoming Lyrical Artifact imagery and screenshots of the Hub, listening room, and storefront.
FEATURED CASE STUDY / 003 · AI PRODUCT DESIGN
Craving Crusher.
Turning a moment of friction intoa useful digital tool.
An AI-assisted recipe experience that turns everyday cravings and ingredients already on hand into practical, personalized low-carb ideas.
Explore the live tool →01 / THE IDEA
Beyond the recipe.
Craving Crusher began with a familiar problem: knowing what you want to eat isn't always the same as knowing how to make it work for your goals—or with what's already in your kitchen.
Rather than creating another static recipe collection, I wanted to build something responsive. A tool that meets users at the moment they need an idea and helps them move from craving to possibility.
A REAL-TIME SOLUTIONWhat are you craving?
What are you craving?
What do you have?
Two simple questions form the heart of the experience. The user brings the craving and available ingredients; the tool helps shape a useful low-carb alternative.
01Describe the cravingStart with what sounds good
02Use what you haveWork with available ingredients
03Explore a recipeFind a practical low-carb direction
THE ACTUAL EXPERIENCE
From craving to recipe, screen by screen.
01 / 04
02 / THE CHALLENGE
Useful, not just impressive.
The challenge wasn't simply generating recipes. It was designing an experience that felt intuitive, useful, and aligned with the larger philosophy of The Low-Carb Sweet Spot.
The tool needed to balance creative flexibility with practical considerations: ingredient accessibility, dietary preferences, realistic preparation, and a user experience simple enough to encourage exploration.
03 / MY ROLE
From concept to interactive experience.
I developed Craving Crusher as an AI-assisted digital tool that turns everyday food cravings into practical, personalized low-carb recipes using ingredients users already have on hand.
Rather than sending someone searching for another recipe or shopping for specialty ingredients, the experience begins with two simple questions: What are you craving, and what do you have available?
From there, AI helps generate a creative, actionable alternative tailored to the moment.
My role spans product concept, user-experience strategy, prompt development, interface direction, content standards, and iterative testing.
The result is a real-time tool designed to solve a real problem—not simply demonstrate what AI can generate.
04 / THE LARGER VISION
A tool with room to grow.
Craving Crusher is also part of a broader connected ecosystem. The longer-term product direction includes a shared Recipe Box, account-based access, and connections to complementary planning tools.
That distinction matters: I wasn't designing an isolated novelty. I was exploring how a small, useful AI experience could become part of a larger digital product strategy.
AI-ASSISTED PRODUCT DEVELOPMENTPROMPT ENGINEERINGUX STRATEGYEDITORIAL QUALITY ASSURANCE
FEATURED CASE STUDY / 004AI-ASSISTED FILMMAKING · CREATIVE DIRECTION
THE LOW-CARB SWEET SPOT / ORIGINAL FILM
Before &
Becoming.
The human story behind AI-assisted filmmaking.
AI generates possibilities.Creative direction determines what makes the final cut.
AN ORIGINAL PERSONAL STORY·CREATIVE DIRECTION·AI-ASSISTED PRODUCTION·EDITORIAL FINISHING
AN ORIGINAL PERSONAL FILMBefore &
Before &
Becoming
Seven Lessons After 40
NARRATIVE · CREATIVE DIRECTION · EDITORIAL FINISHINGWatch the film01 / THE STORY
More than a transformation.
Before & Becoming draws on my personal journey to explore identity, reinvention, and the meaning we give to change. The film uses an intimate narrative as the foundation for an AI-assisted visual production.
At the center is a simple principle: the story comes first. The technology serves it.
CREATIVE STAGE 01StoryEmotional intention and script
CREATIVE STAGE 02DirectionVisual language and performance
CREATIVE STAGE 03Final cutSelection, pacing and continuity
02 / THE PROCESS
Direction beyond the prompt.
My work combines scripting, visual development, AI-assisted scene creation, performance direction, continuity review, editing, and narrative pacing. Generating an image or clip is only one step; shaping it into a coherent film requires editorial decisions throughout.
Every frame needs to support the emotional arc—not simply look impressive on its own.
03 / THE CREATIVE STANDARD
The final cut is a choice.
Visual consistency, natural movement, character presentation, believable environments, and intentional transitions all contribute to a film that feels cohesive. Iteration and quality control are part of the direction, not an afterthought.
THE STORY COMES FIRST.The technology
The technology
serves it.
CREATIVE STRATEGY · SCRIPTING · AI VIDEO PRODUCTION · EDITORIAL DIRECTION
FEATURED CASE STUDY / 005 · DIGITAL PRODUCT DESIGN
The 1-Hour
Meal Planner.
From a practical kitchen method to an interactive planning experience.
Good content explains a system.
Thoughtful product design helps someone put it to work.
Thoughtful product design helps someone put it to work.
01 / THE METHOD
Prepare components.
Keep your options open.
Meal prep should create flexibility, not five identical meals. The 1-Hour System uses versatile proteins, vegetables, and complementary components to make different meals possible throughout the week.
02 / THE FILM
60 Minutes.
Five Days of Meals.
The original film introduces the method and shows how a focused preparation session can create options for the days ahead.
03 / THE DIGITAL TOOL
Make the method
your own.
The interactive 5-Day Meal Tool turns the method into a practical planning experience, with a printable plan that users can take into the kitchen.
Try the live planner →04 / MY ROLE
Content becomes product.
Concept development, instructional storytelling, AI-assisted product design, interface direction, editorial review, and iteration connect the film and tool into one cohesive experience.
THE ACTUAL EXPERIENCE
Inside the five-day planning experience.
01 / 05
ONE USEFUL IDEA. MORE THAN ONE WAY TO USE IT.
02 / Work with me
What I build for wellness brands.
Most brands don't need more content. They need a clearer path from the first idea to something their audience actually uses. Here's where I can help.
Lead magnets & funnel pages
A guide, a landing page, and a thank-you experience that feel like one brand instead of three separate assets.
- Lead-magnet booklet
- Landing and thank-you pages
- Email-ready copy
Interactive tools
Small, useful AI-assisted tools, like a recipe finder or a meal planner, that give your audience something to do rather than something to skim.
- Concept and user flow
- Prompt design and testing
- Live, working prototype
Content systems & editorial
Articles, blogs, newsletters, and long-form guides in your voice. AI speeds up the draft; an editor checks every claim and every sentence.
- Editorial strategy
- Long-form and blog writing
- Accuracy and tone review
Story & multimedia
Short films, visual worlds, and companion pieces that carry a brand's story across formats without losing its voice.
- Creative direction
- AI-assisted video
- Multi-format campaigns
AI content QA
Human editing and fact-checking for brands that use AI to draft their content: accuracy, voice, and risk review in one pass.
- Citation and claim checks
- Voice and structure edit
- Risk flags for health claims
Writing, ebooks & design
Researched, fact-checked articles, ebooks, and lead magnets, with the design to match. One partner for the words and the visuals.
- Articles and ebooks
- Lead magnets and graphics
- Monthly retainers
01
We talk
A short conversation about your audience and what you want them to do next.
02
I scope it
A clear plan, timeline, and list of deliverables before anything gets built.
03
I build and refine
Drafts, review rounds, and a polished, launch-ready result.
Book a 15-minute callTell me what you're building and who it's for.
03 / My approach
Technology is the tool.
Judgment is the craft.
My process combines research, storytelling, hands-on experimentation, and editorial review. AI can accelerate a workflow; accuracy, usefulness, and creative coherence still require human judgment.
01 Research & define the problem
02 Design prompts & workflows
03 Prototype & iterate
04 Evaluate quality & consistency
05 Refine for the real audience
04 / About
Experience first.
Curiosity always.
My foundation is in journalism, copywriting, research, and editorial strategy, with a journalism degree from Syracuse University and 15 years of writing health and wellness content for women's and men's health brands. Today, I bring that experience to AI workflows, interactive tools, and digital content production.
This portfolio documents the work behind the finished experience: what I set out to build, the decisions I made, what I tested, and what I learned.
Wellness content strategyAI product designPrompt iterationEditorial quality reviewMultimedia production